In today’s digital world, seeing isn’t always believing. With the rise of artificial intelligence, a new and potentially dangerous phenomenon has emerged: deepfakes. These highly convincing but entirely fabricated videos and images can make it seem like someone said or did something they never actually did. For older adults, who may not be as familiar with the latest digital trends, this technology poses unique risks. Here’s what you need to know about deepfakes and why it’s essential to approach what you see online with caution.
What Are Deepfakes?
Deepfakes are digital media—typically videos—that have been altered or created using artificial intelligence. The technology can superimpose one person’s face onto another’s body, sync mouth movements to different audio, or even create entirely new video footage of someone doing or saying something they never did. While some deepfakes are created for entertainment, the technology can be—and often is—used maliciously to spread misinformation, deceive viewers, or carry out scams.
Why Are Deepfakes a Concern for Older Adults?
Older adults, many of whom didn’t grow up in the digital age, may find it more challenging to discern between real and fake content online. The sophisticated nature of deepfakes means that even the most discerning viewer can be fooled. This is particularly concerning for older adults who may rely on video content to stay informed or stay connected with family and friends. Here are a few reasons why deepfakes are especially risky:
- Misinformation and Scams: Deepfakes can be used to spread false information, particularly in the realm of politics or health. For example, a deepfake video might show a public figure endorsing a harmful product or policy. Seniors, who often seek out news and information online, could be misled by such content, leading to real-world consequences.
- Financial Scams: Deepfakes can also be used in financial scams. Imagine receiving a video call from what looks like your grandchild asking for money to get out of a difficult situation. If it’s a deepfake, the entire interaction could be a scam. The realistic nature of these videos can make it difficult to recognize the deception until it’s too late.
- Erosion of Trust: As deepfakes become more prevalent, they can erode trust in digital media altogether. If you can’t be sure whether a video is real, it becomes harder to trust any content you see online. This can create confusion and anxiety, particularly for older adults who rely on digital media for communication and information.
How to Protect Yourself from Deepfakes
Given the potential risks, it’s crucial to approach online content with a healthy dose of skepticism. Here are some tips to help you stay safe:
- Question What You See: If something seems off about a video or image, trust your instincts. Look for inconsistencies, such as unnatural facial movements, mismatched audio, or odd lighting. Deepfakes can be very convincing, but they’re not always perfect.
- Verify the Source: Before you believe or share a video, consider its source. Is it from a reputable news outlet or a trusted website? If the video is circulating on social media without a clear origin, be cautious. You can also use reverse image search tools to check if the video or image has been doctored.
- Stay Informed: Educate yourself about the latest digital threats. Many senior centers and online resources offer classes on digital literacy, including how to spot deepfakes and other forms of misinformation. Staying informed is one of the best ways to protect yourself.
- Talk to Someone You Trust: If you come across something online that you’re unsure about, don’t hesitate to ask a family member, friend, or tech-savvy neighbor for a second opinion. Sometimes, a fresh pair of eyes can help you spot something you might have missed.
Conclusion
Deepfakes represent a significant challenge in today’s digital world, particularly for older adults who may be more vulnerable to deception. By understanding what deepfakes are and taking steps to verify what you see online, you can protect yourself from falling victim to misinformation or scams. Remember, in the age of AI, seeing isn’t always believing—so stay cautious, stay informed, and stay safe.
